AJL Roadmarking makes a commitment to protecting and respecting your privacy. This policy will outline what personal information we collect from you when you visit our website, as well as how we use the information, how we share it with third parties and how we keep it secure. By using our website, you are agreeing to the terms set out in this policy.
AJL Roadmarking will be known as the 'controller' of the personal data that you provide us with unless otherwise specified. What information we collect from you, how we collect it, how is it used and under what grounds do we process it?
We may collect information from you and process your data when you visit our website, for example when you place an enquiry via our website, when you email us, message us and/or comment via social media. The lawful grounds for this processing is legitimate interest in order to respond to any communication that you send us, as well as keeping records of such interactions, or to pursue or defend any legal claims.
When you visit our website, as well as any contact details that you may leave, we may also collect and store data, such as your IP address, information about the browser that you are using, details of page views, length of time visiting pages on our website, navigation paths and information about the devices you use to access our website. This information is captured by our analytics system and we process this data to ensure that we provide you with relevant content, to maintain back-ups of our website and databases, to keep our website secure, to enable us to effectively administer our website, as well as gaining an insight into the effectiveness of our marketing. The lawful basis for processing this information is legitimate interest in order to maintain our website and grow our business through effective marketing.
We may use your data to send marketing communications to you via email. We will only email you if you have requested to receive such information by signing-up to our marketing list either via the website or by a direct link. You can ask us to stop sending you marketing communications at any time, by emailing us, or by clicking the 'unsubscribe' link at the bottom of any marketing emails sent to you. If you opt-out of receiving our marketing emails, this opt-out does not apply to personal data provided as a result of purchasing our goods/services.
We may use your data to deliver online content that we think will be of interest to you (e.g. online advertisements or content via social media). We may also use this data to measure the effectiveness of our marketing campaigns. The lawful basis for processing this information is legitimate interest to allow us to grow our business.
We do not collect any sensitive data from you.
Who will have access to your information?
We will never share or sell your personal information to any third party for marketing purposes. However, there may be times when we need to share your information with third parties in order to fulfil our obligations. These include:
- Third parties who we work with to provide our services.
- Third party payment gateways in order to process financial transactions.
- Third party suppliers that we work with in order to fulfil our contractual obligations with you.
- Professional advisers such as accountants, lawyers, bankers, auditors, insurers.
- Government bodies that may require us to report to any processing activities to them.
- Any third party who we might sell or transfer the business to.
Where working with a third party that involves transferring your data outside the European Economic Area (EEA), we ensure that security measures are in place to protect your data.
We require all third parties that we work with to respect your data privacy in line with current legislation and we only allow your data to be processed for the specified purpose and in accordance with our instructions.
How long will we keep your information for?
We will hold on to your information for as long as is deemed necessary for the relevant activity. We are bound by legal and statutory obligations to keep records for a certain amount of time e.g. for tax and accounting purposes. If you have consented to receive marketing communications from us, we will keep your details until you request otherwise. We may anonymise your data to carry out research about our business, in which case we may use this information indefinitely without further notice to you.
How do we keep your data secure?
Secure server software encrypts any of the information you choose to send before it leaves your computer. We make use of the highest quality encryption technology available (technically 256 bit SSL encryption). Any payment information is currently handled by our Bank (HSBC) and we do not store any payment card information. We only work with third parties that are fully compliant with The General Data Protection Regulation (GDPR) (Regulation (EU) 2016/679).